THE PATH OF THOUGHT

 
 

WALKING AND READING EXPERIENCE

256 infographic diagrams printed on adhesive vinyl are laid out on the floor.

The participants walk and read while reflecting on the ideas.

At the end of the path, which lasts less than 8 minutes, the participants fill out a questionnaire to sum up their experience for a total experience that lasts around 10 minutes.

Yet, more than 5% of participants have expressed that the experience changed their lives.

 

 

CONTENT

Language is minced into separate phrases so only one phrase is displayed on each card.

A train of thought leads to each of the 6 humanship principles.

All ideas are based on scientific facts and observation.

 
GRAPHIC IDEAS   The generic individual, typical of street signs and subway infographics, focuses attention on the message instead of the design.

GRAPHIC IDEAS

The generic individual, typical of street signs and subway infographics, focuses attention on the message instead of the design.

QUESTIONS   Questions confront the individual in a serious, ironic, or simply playful way.

QUESTIONS

Questions confront the individual in a serious, ironic, or simply playful way.

WRONG ANSWERS   A wrong answer may add some humor but also hint at our unconscious motives, such as a sense of entitlement.

WRONG ANSWERS

A wrong answer may add some humor but also hint at our unconscious motives, such as a sense of entitlement.

 
CONNECTIVES   By bringing these syntactic elements to the forefront we are reminded of how important they really are.

CONNECTIVES

By bringing these syntactic elements to the forefront we are reminded of how important they really are.

CONCLUSIONS   These come as a result of the previous ideas, following simple rules of logic, that are always there for us.

CONCLUSIONS

These come as a result of the previous ideas, following simple rules of logic, that are always there for us.

CONSTRUCTION OF SYLLOGISMS   Without connectives there is no logical thinking and without logic we can´t arrive at conclusions, so we can´t think.

CONSTRUCTION OF SYLLOGISMS

Without connectives there is no logical thinking and without logic we can´t arrive at conclusions, so we can´t think.

IDEAS   Additional statements can add to the conversation.

IDEAS

Additional statements can add to the conversation.

LOGICAL THINKING   Who can argue with logic?

LOGICAL THINKING

Who can argue with logic?

VISUAL SYNTAX   Forms of speech have a graphic identity so for example, questions, conclusions and even sarcasm become easily spoted.

VISUAL SYNTAX

Forms of speech have a graphic identity so for example, questions, conclusions and even sarcasm become easily spoted.

 
EXPANDING OUR SPAN OF THOUGHT   The more thoughts we can string together the more diverse and novel conclusions we can arrive at.

EXPANDING OUR SPAN OF THOUGHT

The more thoughts we can string together the more diverse and novel conclusions we can arrive at.

INFOGRAPHICS   Together, graphics and text can be very effective communicators.

INFOGRAPHICS

Together, graphics and text can be very effective communicators.

HYPER-LANGUAGE   Mixing verbal language with art or action may open a window that we didn't know was there.

HYPER-LANGUAGE

Mixing verbal language with art or action may open a window that we didn't know was there.


 

OTHER FORMATS...

DIGITAL APP

POSTER TO WALL

 

IDIOMS

The path of thought is available in English, Spanish, French and Portuguese. So far.