THE FORMATS

 

PROMOTING THE SIX PRINCIPLES FOR A HUMANE SOCIETY IN DIFFERENT WAYS

 

PLAY

Participative group experience.

 

 

THE PATH OF THOUGHT

A train of thought presented as a walking and reading experience, digital app and book formats.

DIGITAL PLATFORM

To know ourselves and our cities better as well as facilitate altruistic action.

MEDIA INTERVENTION

An inverted add campaign, where instead of selling a brand it gives knowledge for free, as a gift to the citizen.

 
 

HOW IT WORKS

 
 

to generate a virtous cycle of behavior that transforms society for the better.

 The initiative: 

  • Invites us to think freely so we transcend our particular paradigms on our own.
  • Is based on the premise that free-thought generates an intellignet kind of  empathy.
  • Finds a common ground for all in our role as citizens so we can agree on a basic set of principles regardless of nationality, religion or lifestyle. 
  • Communicates easily, quickly and in an affectionate way, which does not talk down on the individual but rather acknowledges everyone as intelligent and capable.
  • Does not have political or religiousr affiliation.
  • Works accross all ages as well as economic and academic backgrounds or cultural differences.
  • Generates a virtous cycle of thought to feeling to action, which provokes thought in others so the cycle continues.
  • Like teaching ourselves to fish, so we all become the solution.

 

A silver bullet for social change
 

WHO IS IT FOR?

 

 

CITIES

MUSEUMS

SCHOOLS

COLLEGES

CORPORATIONS

PARKS

MALLS

 AIRPORTS

ALTERNATIVE PUBLIC SPACES

 

• Host the PLAY experience in a museum or public space as the initiative's flag ship AND INSTALL THE PATH OF THOUGHT AT THE PUBLIC SPACE

• Launch a BTL and billboard media campaign, promoting the 6 PRINCIPLES FOR A HUMANE SOCIETY as a gift to the citizen.

• Launch a TV, radio and YouTube campaign with synchronized 20,30 and 60 second pre-produced spots.

• Deploy the Digital platform's apps through commercial and academic partners to support causes important to the city.