MEDIA INTERVENTION

 
 
 

An "inverted meaning" add campaign, where instead of selling a brand it gives out knowledge for free, as a gift. TV, radio, printed media, billboard, BTL and movie theaters can be coordinated as a campaign which gives away the six principles.


OUTDOORS MEDIA

 
Espectaculares.jpg

the six principles for HUMANSHIP are presented through billboards and other outdoors media

The graphics emphize aspects of the principles that are quickly comprehended and easy to remember given the tie of text and infographic.

 

 

BROADCAST & WEBCAST + THEATRICAL

THINK (Spanish version for Mexican TV)

20, 30 and 60 second spots air on different mediums emphazising on key aspects of the six principles.

These use the same infogrpahic style as the rest of initiative made into simple and short  animations. 

 

 

PR, PRINTED MEDIA AND BLOG

 

 

BTL